1. Opt-In Journalist Feeds / Non-Spam Emails
2. StoryTIP requests / Open Post / Net Radio
3. Bacons and other Journalist press lists
4. Media Memo ? PR newsletter subscribers
5. Registered Expo Press Attendees / Writers
6. Reporter Surveys and Editorial Calendars
7. Radio/TV Reports / Podcast / Webinars
8. Information Networks & Source Directories
9. Classified Ads and Links in Trade Journals

For Value Added Promotional Avenues we'll use:

1. Direct Mail / Media Hot Fax / Competing Newswire Services
2. Media Meetings and Industry Event Gatherings
3. Press Room Placement / Press Conferences
4. Social Media Presence / Lead Tip Sheets, etc.
5. Newsfeeds, Grapevines and Media Bloggers
6. Reporter Endorsements / Buzz Lists / Word Viral
7. Show Guest Interviews / Featured Story Pick-Ups
8. Search Engines / News Column Syndication
9. Article Directories, Repositories and Archives
10. Story Ranking, Community Polls, Bookmarking