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2010 HFN Editorial Calendar

Listed are monthly themes, however Health Food News and APW features daily and weekly newsletter updates, media feeds and RSS news scrolling. Each day at 5pm EST is our Daily News Close. As with each story there is no implicit guarantee of news placement without full payment in advance. Featured sections and articles may change without advance notice or prepaid sponsorship. - Editor

SEPTEMBER. . . . . . . . . . . . . . . . . . . . . . Story Close: 09/22/09 . . . . . . . . . . . . . . . . . . . Article Final: 09/01/10

MONTH FOCUS FEATURE: FALL/ EXPO EAST � NEW PRODUCTS TO ANNOUNCE & REVIEW

ARTICLES: Retail Issues and Answers, Label Law, Supplement Selling, Managing the Business, more.

REVIEWS: Recent & new-news of brand new products, vitamins, supplements and other products.

PRESS WIRE: Next Quarter News Release Planning: 4th quarter story placement and space reservations for New Year resolutions, weight management, muscle building, better diets, super foods, anti-aging, fermentation, toiletries, water filters and air machines.

SPECIAL REPORTS*: Environmental Impacts: Water, Air and Technology

Ask about our social media promotions

OCTOBER . . . . . . . . . . . . . . . . . . . . .Story Close: 09/02/10. . . . . . . . . . . . . . . . . . Materials Due: 09/30/10

MAIN STORY: FOCUS ON EXPO EAST (upcoming), PERSONAL CARE, SPA, and BEAUTY & COSMETICS

ARTICLES: Natural bath and body products, power of essential oils, soaps, bath oils and shampoo.

REVIEWS OF: Natural moisturizing lotion bars, natural bath & body oils, and natural body polishing scrubs, natural bath salts and natural lip moisturizers.

PRESS WIRE: Industry News Releases � Media Memo Press Packet Mailer.

SPECIAL REPORTS*: Natural Ingredients, Herbal Cures; News Coverage on Health Food Industry (stats)

Ask about our end of year promotions

NOVEMBER. . . . . . . . . . . . . . . . . . . . . . Story Close: 10/22/10 . . . . . . . . . . . . . . . . . . . Article Final: 11/01/10

MONTH FOCUS FEATURE: FALL/ EXPO EAST � NEW PRODUCTS TO ANNOUNCE & REVIEW

ARTICLES: Retail Issues and Answers, Label Law, Supplement Selling, Managing the Business, more.

REVIEWS: Recent & new-news of brand new products, vitamins, supplements and other products.

SPECIAL REPORTS*: Environmental Impacts: Water, Air and Technology

Ask about being a guest on the Healthy Life Radio show

DECEMBER . . . . . . . . . . . . . . . . . . . . .Story Close: 11/02/10. . . . . . . . . . . . . . . . . . Materials Due: 12/01/10

MAIN STORY: FOCUS ON EXPO EAST (upcoming), PERSONAL CARE, SPA, and BEAUTY & COSMETICS

ARTICLES: Natural bath and body products, power of essential oils, soaps, bath oils and shampoo.

REVIEWS OF: Natural moisturizing lotion bars, natural bath & body oils, and natural body polishing scrubs, natural bath salts and natural lip moisturizers.

PRESS WIRE: Industry News Releases � Media Memo Press Packet Mailer.

SPECIAL REPORTS*: Natural Ingredients, Herbal Cures; News Coverage on Health Food Industry (stats)

2011 HFN Editorial Calendar

JANUARY. . . . . . . . . . . . . . . . . . . . . . Story Close: 12/22/10 . . . . . . . . . . . . . . . . . . . Article Final: 1/01/11

MONTH FOCUS FEATURE: NEW YEAR � NEW PRODUCTS TO ANNOUNCE & REVIEW

ARTICLES: Retail Issues and Answers, Label Law, Supplement Selling, Managing the Business, more.

REVIEWS: Recent & new-news of brand new products, vitamins, supplements and other products.

PRESS WIRE: News releases on New Year resolutions, weight management, muscle building, better diets, super foods, anti-aging, fermentation, toiletries, water filters and air machines.

SPECIAL REPORTS*: Environmental Impacts: Water, Air and Technology

February 2, 9, 16 & 23 are Tuesday Tweets

FEBRUARY. . . . . . . . . . . . . . . . . . . . .Story Close: 1/22/11. . . . . . . . . . . . . . . . . . Materials Due: 1/30/11

MAIN STORY: FOCUS ON EXPO WEST (upcoming), PERSONAL CARE, SPA, and BEAUTY & COSMETICS

ARTICLES: Natural bath and body products, power of essential oils, soaps, bath oils and shampoo.

REVIEWS OF: Natural moisturizing lotion bars, natural bath & body oils, and natural body polishing scrubs, natural bath salts and natural lip moisturizers.

PRESS WIRE: Industry News Releases � Media Memo Press Packet Mailer.

SPECIAL REPORTS*: Natural Ingredients, Herbal Cures; News Coverage on Health Food Industry (stats)

March 2, 9, 16, 23 & 30 are Tuesday Tweets

MARCH. . . . . . . . . . . . . . . . . . . . . . Story Close: 3/01/11 . . . . . . . . . . . . . . . . . . . Write-Ups Due: 3/02/11

MAIN STORY: BEST OF EXPO, REVIEW OF NEW PRODUCTS, FEATURED RETAIL OPPORTUNITIES

ARTICLES: Retail Issues and Answers, Label Law, Supplement Selling, Managing the Business, more.

REVIEWS OF: Recent & new-news of brand new products, vitamins, supplements and other products.

PRESS WIRE: News releases related to the above, press kit links, new product announcements, etc

SPECIAL COVERAGE*: LIVE REPORTING AT EXPO WEST Seminars & Trade Show: March 11-14, 2010

BONUS DISTRIBUTION: TRADE INDUSTRY EXECUTIVES / EXPO WEST ATTENDEES & EXHIBITORS

April 6, 13, 20 & 27th are Tuesday Tweets

APRIL. . . . . . . . . . . . . . . . . . . . . . Story Close: Friday 4/2/11. . . . . . . . . . . . . . . . . . . Write-Ups Due: Sat 4/3/11

MAIN STORY: Embracing the Green Lifestyle / Earth Day Green Press Conference / RAW Diet Look

ARTICLES: Examining the Green Lifestyle. How consumers embraces green beyond simply what they�re eating. Learn what�s new, and how to connect with consumers, from experts who know the category inside and out, literally � from sofas to solar panels as reviewed from Expo West participants.

REVIEWS OF: Recent & new-news of brand new products, vitamins, supplements and other products.

PRESS WIRE: News releases related to environmental issues / Green Press Wire partnership

SPECIAL REPORTS*: How natural product companies are helping to protect the environment

May 4, 11, 18 & 25th are Tuesday Tweets

MAY. . . . . . . . . . . . . . . . . . . . . . . . . News Story Close: 5/3/11. . . . . . . . . . . . . . . . . . . Write-Up Due: 5/1/11

MAIN STORY: The Organic Marketplace. Native Foods, Local Dishes and Smart Eating

ARTICLES: Interviews, developments and news stories from a variety of certified organic product growers, manufacturers and ingredient suppliers

REVIEWS OF: Organic Products; Kitchen Gadgets, Instant Shakes, Energy Drinks, Candy Bars, etc

PRESS WIRE: News related to organics sent to targeted media before the Chicago trade show.

SPECIAL REPORTS*: Summer Specials, Sleep Aid Products, Sports Supplements, Exercise Helpers

June 1, 8, 15, 22, 29 are Tuesday Tweets

JUNE. . . . . . . . . . . . ........... . . . . . . . . . Story Close: 6/1/11 . . . . . . . . . . . . . . . . . . . Write-Ups Due: Thurs 5/27/11

MAIN STORY: CHILDREN & FAMILY HEALTH, HOME & GARDEN, FASHION, GROCERY AND CUPBOARD

ARTICLES: Grocery & Cupboard Stories includes Baby Food, Breakfast Meals, Frozen Foods, Jars & Cans

REVIEWS OF: Some of the finest quality 100% natural, handmade body care products and cosmetics

PRESS WIRE: News releases related to the above � particular focus on feature editor story items

SPECIAL REPORTS*: Baby products, bottles, plastics, home environmental threats and solutions

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SEND YOUR NEWS RELEASES TO Editor@GreenPressWire.com Place in the title HFN (Health Food News).

*Specific stories and news items subject to change and can be added based on advertising support.